Brief

We were asked to create a brand that reflected the spirit and attitude of community and strongly differentiated from the surrounding competition.

Solution

A map-like configuration of modern and reclaimed tiles represent the fusion of cultures and diversity within a community. The tile concept forms the basis of a flexible framework for application across all touch-points.

Result

The neighbourhood is growing. Based on the success of Barrio North, new Barrios have since opened in Soho and Shoreditch.

‘Friends of Barrio’
membership card

The tiling idea lent itself
perfectly to print and created
a strong visual association
with the bar.

Some sophisticated
printing gave the
tiling on the bar menu
a tasty twist.