Background

Cult.brand is a new PR & communications consultancy founded by former staff of leading PR agency, Idea Generation.

Brief

Cult.brand act as a bridge between brands who want to connect with culture to reach new audiences. Our task to create a simple and compelling brand that reflected this proposition.

Big idea

We created a simple, classic bracket monogram to represent the connection between brands and culture. The device expands to contain messages, but can also be applied over imagery, enabling Cult.Brand to ‘own’ the cultural world they occupy.