Background

Evolve is the annual event for the voluntary sector, hosted and run by NCVO.

Brief

The event brings together a number of previously independent events all under one roof — from a busy marketplace to a keynote speaker summit. Our task was to create an impactful, highly visible brand that communicated the event’s breadth and reinforcing ‘the annual event for the voluntary sector’ strapline.

Big idea

Our idea centred around the name being created from simple building blocks that could be broken down into sub-identities to label the different areas of the event.

Applications feel big and bold to grab attention communicate the gravitas and importance of the event. While the simplicity of the building blocks allows the identity to flex year-on-year.

What we did

Brand strategy, brand identity, print materials and event graphics.

Promotional leaflet

Letters within the Evolve logo double up as sub-identities for the different features of the event

Summit guide

Summit dinner invite

Marketplace and fringe guide

The simplicity of the building blocks allow the identity to flex year-on-year, while remaining consistent