Background

NCVO (formerly the National Council for Voluntary Organisations) champions and strengthens the voluntary sector. With over 10,000 members, from the largest charities to the smallest community organisations — NCVO connects, represents and supports causes that are essential for a better society.

Brief

We were tasked with creating a brand that would carry more meaning and emotion beyond the acronym. It needed to strike a balance of being both bold and vibrant, yet trustworthy and resourceful. And importantly, feel creative and impactful without being lavish.

Big Idea

Our research surfaced a key insight, which highlighted that NCVO tended to be perceived as passive rather than active within the sector. Our idea was to transform them into a proactive voice within both the voluntary industry and the public eye.

We activated the ‘V’ to  become an ‘amplifier’, creating a more dynamic strapline treatment in the process.

An overarching visual style using the the angle of the V helped to then tie communications together with a distinct look, while still being flexible.

What we did

Brand identity, guidelines,  business stationery and marketing collateral.

MultiAdaptor were not only fantastic to work with but have created a powerful brand that will strengthen our role within the voluntary sector for many years to come. More importantly, they delivered impact without extravagance.
Greg Lamyman Brand & Publishing Officer, NCVO

Image credits
RNLI — Lucy Hughes
Tower Poppies — Amanda Slater