Brief

Over the last few years, we’d noticed not only the huge rise of ‘personal’ branding for celebrities and the like, but also the ‘brand me’ culture proliferated through everyday social media. With Comic Relief around the corner, we thought it would be fun to offer people an opportunity to brand themselves with a specially commissioned logo with all the proceeds going to a good cause.

The only parameters we set were that logos had to be red and in a circle.

Solution

Our idea was to create a ‘Mad Men’ inspired fictional agency — and so ‘Red Logo Associates’ was born, promising to offer ‘Just one solution that will transform your very being.’

A selection of the logos

‘Clients’ completed a brief to define their core attributes and then sat back and waited for the magic to happen.

Each logo was then presented back to its commissioner in a special Red Logo Associate’s certificate.