We were asked to create a brand that highlighted Stoðir’s key areas of investment, as well as reflecting its proud sense of national identity and modern approach to business.


We quickly identified the ‘in’ in Invest as a way to ‘activate’ the name to create a marque that could also describe what they did through a neat word-play system. A colour palette picking up on hues found in the natural environment alongside a landscape created by Siggi Eggertsson, gave the brand the Icelandic twist.