In a nutshell


Who we are

Founded in 2005, and led by creative and strategic directors Ben Brookbanks and Andy West, our tight-knit team provide all the benefits of a boutique studio with the best of a big branding agency. Balancing enthusiasm and expertise in equal measure.

How we do it

Centering our approach around the idea of emotional resonance, we partner with businesses to build positive, empathetic brands and experiences that connect with hearts and minds. And tickle the eyes in the process.

Where we work

We have extensive B2B and consumer-facing experience in the cultural, education, startup, technology and third sectors. Our on-going relationships include Google, The Guardian and British Council.

What we do

Brand strategy
Brand positioning & story
Brand architecture
Brand values
Brand experience mapping
Audience typology & personas

Brand identity
Campaign identity
Product identity
Tone of voice
Brand guidelines

Hannah Elford

Client services director

Gemma Fulcher

Project manager

Izzi Hays


Nick Bourne

Financial director

Selected clients