Brand idea

Space for startups to thrive

The Campus brand is a reflection of their vibrant international community of entrepreneurs, united by a shared belief that startups can change the world.

The ‘frame’ represents the physical spaces at each of the six global cities: a constant presence that underpins the vast array of events, programmes and services that Campus provides.

Brand personality

Come start something

The Campus brand captures the startup mindset of its members — a spontaneous, DIY aesthetic, but purposefully structured and crafted. Bold, brave and eclectic, but carefully considered and sophisticated.

Identity system

A flexible framework

The Campus frame can flex to any format, allowing for an infinite array of creative expressions around it that adapt to the needs of the application and audience, but with an instantly recognisable, consistent identifier.

Identity toolkit

Startup spirit

Brand typography, image style and colour palette are all designed to capture the ‘spirit of startup’, while allowing Campus communications to constantly refresh and reinvent, without diluting the core DNA.

This flexible toolkit enables locations, programmes or events to be grouped together so that they are clearly distinguishable, and relevant to their context.

Brand architecture

Location branding

For public-facing marketing, each Campus city has a unique colour theming, to create distinction across the global network of spaces.

Brand architecture

Programme branding

Supported by a simple naming system, the brand toolkit can be configured to unite sets of materials for specific programmes of activity, which span across Campuses. This flexibility allows distinct moods and themes to be created.

Brand guideline

A global vision

A set of comprehensive global guidelines capture the Campus spirit while explaining the toolkit and identity system in a practical way that’s easy to understand.

Brand applications

Branding by doing

For the past year we have worked closely with Campus to bring the brand to life across a huge range of touch-points, from global campaigns and consultancy, through to interior branding and partnership merchandising for local markets.

Campus photography by Instrument