Oneflow
Oneflow is a digital contracts platform reshaping how contracts work. Headquartered in Sweden and expanding globally, it replaces paper and PDFs with a digitally-native, end-to-end system: from creation and negotiation to signing and storage.
We partnered with Oneflow to transform every aspect of their brand, building around a big idea: From friction to flow. One idea capturing the future of contracts.
Programme: Transform
Activity: Brand research & diagnosis | Brand strategy | Visual identity | Brand voice & messaging | Website | Product UX & UI | Brand film | Guidelines
5×
Strategy overview
Oneflow had a powerful product and big ambitious, but its brand wasn’t alive to the opportunity.
Brand identity concept
Oneflow customers can have an ‘aha!’ moment when they first realise the power of the product. “That’s the magic”, the sales team would often reply. So ‘contract magic’ became our definition of flow.
From the logo and graphic language, to magical messaging and imagery — the entire identity expresses the idea of magic in a playful, sophisticated, and highly distinctive way.
Digital magic
We redesigned Oneflow’s website to be a living expression of the brand, while becoming the focus of communicating what they do, how, and why.
Magic moments
The idea of magic gives Oneflow the license to have fun, too. From promotional items to office interiors and marketing materials, everything reinforces the magic of flow.
Testimonial