Design Ventura is an award- winning national design competition for year 9, 10 and 11 students. Schools compete to have their winning product idea developed and sold in the Design Museum Shop.

Supported by Deutsche Bank and their ‘Born to Be’ CSR initiative, the programme is now in its fifth year, with over 16,000 students participating since it’s launch in 2010.


We were asked to revitalise the existing identity to better reflect the energy and enthusiasm for the programme.

This included the design and build of an extensive new website to guide teachers and students through the process.

Big idea

Taking the Design Museum house typeface and the excisting DV logo as our starting point, we created a custom two colour version of the font featuring the distinctive dovetail joint.

The new type treatment reflects a ‘professional playfulness’ to inform and inspire students across the range of deliverables, while being flexible enough to support a new theme each year.

The identy also needed to be flexible enough to connect Design Ventura with a variety of audiences — from students to teachers and industry stakeholders. We ‘turn-up’ or ‘turn-down’ the identity toolkit to say different things to different people.

Ventura brand video


Connecting with a range of audiences

Our bespoke typeface was flexible enough to help connect Design Ventura with a variety of audiences — from bright posters that need to stand out on classroom noticeboards, to quieter, more sophisticated communications for teachers and industry experts.

An ambitious new website

With facilities for teachers to register, download resources, manage their own project progress and post regular school updates to a map, the new website acts as a lively, constantly changing hub for the Ventura project.

MultiAdaptor have been great partners, working on a refreshed Design Ventura brand, website and materials. They have helped us to convey the vibrant creativity of the young people to a range of stakeholders, from teachers and designers to corporate partners and supporters. We look forward to continuing the good work with them.
Catherine Ritman-Smith Design Museum