NCVO (formerly the National Council for Voluntary Organisations) champions and strengthens the voluntary sector. With over 10,000 members, from the largest charities to the smallest community organisations — NCVO connects, represents and supports causes that are essential for a better society.
We were tasked with creating a brand that would carry more meaning and emotion beyond the acronym. It needed to strike a balance of being both bold and vibrant, yet trustworthy and resourceful. And importantly, feel creative and impactful without being lavish.
Our research surfaced a key insight, which highlighted that NCVO tended to be perceived as passive rather than active within the sector. Our idea was to transform them into a proactive voice within both the voluntary industry and the public eye.
We activated the ‘V’ to become an ‘amplifier’, creating a more dynamic strapline treatment in the process.
An overarching visual style using the the angle of the V helped to then tie communications together with a distinct look, while still being flexible.
What we did
Brand identity, guidelines, business stationery and marketing collateral.
MultiAdaptor were not only fantastic to work with but have created a powerful brand that will strengthen our role within the voluntary sector for many years to come. More importantly, they delivered impact without extravagance.Greg Lamyman Brand & Publishing Officer, NCVO
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